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Victoria's Secret

Lingerie made to be seen.

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Daytime bling. (It’s a thing.)

Make a dramatic exit.

If it looks & feels incredible, it probably is Incredible.

A little dazzle is always a good idea.

Level up your basics. Smooth, seamless comfort *can* look this good.

This plunge bodysuit = your wardrobe MVP. Pair with jeans or wear it alone for a seriously sexy look.

New Dream Angels is made for showing off.

Legs for days. Style forever. It starts with a matching set.

Recipe for relaxation: a soft lace cami and a cozy night in.

TFW your plans get cancelled and you’re secretly excited to stay in your PJ’s…

Smooth fabric ensures a flawless fit. V hardware makes it “extra.”

Friday night plans: lounging on the couch, looking good doing it.

Spot on: luxe satin PJ’s to mix, match & love.

Underneath it all: new snake-inspired lace in dreamy fall hues.

There’s no reason your everyday bra & panties can’t be Incredible.

THIS WEEK’S MOST LOVED: The Halloween Edit. Embrace your dark side with bewitching lingerie to trick, treat and tempt. A black silhouette is the perfect starting point for any costume—and always spellbinding.

New satin pajamas meant for making power moves. Just add confidence (and maybe a pair of heels.)

To go out, or stay in? With PJ’s this chic, your outfit’s sorted either way.

Draw the line with statement-making straps.

Our softest-ever bras have panties to match? Yup, that’s Incredible.

From wild to mild: our zebra lace, now in soft, feminine pink.

THIS WEEK’S MOST LOVED: Dream Angels Wicked Unlined Bras. In soft, delicate lace, our bestselling balconette features a hidden sling for the perfect lift without padding.

Back details as romantic as the front. #FLLforVS @forloveandlemons

Once upon a time, we designed the coziest-ever modal PJ’s…

A high-waist & a little cheek never hurt anybody.

Too much Monday. Not enough coffee. Thankfully, we’re wearing gorgeous PJ’s to get us through the day.

Our most luxurious cheeky ever.

We’re getting into the holiday spirit with head-turning red lace.

Designed by women, so it’ll hug your curves just right.

Every. Single. Day. That’s how often you’ll be reaching for this Incredible set.

All you need are a few accessories to take your slip dress from sleep to street.

Just enjoying the view. You?

Keep calm & cuddle on. New flannel PJ’s are here.

Delicate lace fringe elevates this essential balconette. It was love at first sight.

Strong, bold foundations for your power stance. #BluebellaforVS @bluebella

Matchy-matchy, but make it effortless. #FLLforVS @forloveandlemons

Pink, poised and ready for whatever the day brings.

Soft, smooth fabric with a hint of lace. We can’t stop staring, either.

Bra, panty and garter: three-of-a-kind wins every time. #FLLforVS @forloveandlemons