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GemJar Marketing
GemJar Marketing

Digital Marketing Agency | Social Media | Content Marketing | SEO | Web Design | Lead Generation #digitalmarketing #marketingagency #london

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Find a consistent voice. Make your life easier by coming up with some soft guidelines, such as adding a date or timestamp, or posting fitting lyrics. Are you a storyteller who writes a paragraph or do you like to use share prompts that encourage your followers to do the talking? Finding your personal voice is important and will help you when dealing with writer’s block in the future.

Our in-house team loves designing and creating content that looks great. We also follow all modern guidelines and industry standards. More importantly, we’re optimized to best convert and meet your own personal goals, whether that’s to get more phone calls and online submissions, build awareness, or sell your product or service. We hold ourselves to standards that are rare with other marketing agencies. Come by and meet our team to see this passion first-hand!

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Nintendo is now one of the most profitable gaming companies in the world; however, this was not always the case. 30 years ago the company almost went under. After the launch of Famicom, Nintendo almost went out of business.   However, an opportunity arose for them when the video game market collapsed in the US. This meant that there was high demand for games but not enough supply.  This was the perfect time for Nintendo to launch the perfect game; Super Mario Bros. This game brought them huge success and completely destroyed its competition.   . . .  #gaming #videogames #technology #timing #competition #nintendo #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Different content lengths suit different audiences; this is why you have to understand your audience when publishing content.   55% of customers spend 15 seconds on a website before they exit. This means that usually short form content is better than lengthy content.   However, this depends on your audience. Try out different content lengths in order to gage what your audience responds to the most.   Walker-Ford, 2019. Social media today.   . . .  #content #contentmarketing #contentmarketingtips #customers #websites #websitedevelopment #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Amazon is maintaining its success by staying ahead of the competition with its new delivery system that allows click to delivery. This delivers the product to the customer within 30 minutes or less.   This is a key factor of success, monitoring the new trends in the market and the progress of other brands.   Other brands, like Nokia and Blackberry fell behind because they failed to keep up with the competition.  . . .  #success #brand #competition #Innovation #innovative #delivery #fastdelivery #customerservice #automation #market #Amazon #technology #digitalmarketer #marketing #marketingstrategy #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant #marketingagency

Creating content which peaks the users interest is very important, as it will eventually lead to them wanting to buy. Reusing content, for example, reposting content, is not an effective way to increase engagement. You customers need something new and exciting in order to keep following your pages.   Walker-Ford, 2019. Social media today.  . . .  #content #contentmarketing #contentmarketingstrategy #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

The difference between 299 and 300 is a world record. If a heavyweight champion, for example, does 299 reps instead of 300 they could miss out on the world record. If the best of the best if striving for 300, then don't stop at 299.   As an entrepreneur you have to be willing to go the extra mile, strive for the best, and never give up.   . . .  #dontgiveup #bedetermined #successmindeset #mindsetmatters #successtips #motivation #motivationaltips #motivateme #successdriven #motivation101 #motivateothers #inspiresomeone #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Consistent marketing creates a strong brand recognition and therefore customer loyalty. Coca Cola has successfully achieved this by creating strong branding across all their social media platforms and TV.  This strengthens the brand and gives it longevity, to last through time and stand out against the competition.  . . .  #cocacola #branding #brand #successful #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Interactions are the new way to measure performance of content. A 2016 survey showed that reach and engagement were the most popular metrics, with reach at 37% and engagement at 38%. ⁠ ⁠ However, in 2018 content marketing trends, engagement became the most popular, whilst reach dropped to 12%. ⁠ ⁠ When posting on social media these are the key metrics to keep an eye on. ⁠ ⁠ Walker-Ford, 2019. Social media today. ⁠ .⁠ .⁠ .⁠ ⁠ #contentmarketing #interactions #performance #reach #engagement #socialmedia #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

After a series of product failures and bad product designs, Apple was close to going bust.   They decided to solve this by selling their shares at $8 each, in order to generate money.   This attracted the attention of Microsoft, who kindly bought $150 million worth of shares to keep the company going.   As a result, Apple is now worth 700 billion, making Microsoft’s investment seem almost insignificant.  However, this generosity kept Apple afloat, proving not all competition is bad.   . . .   #apple #competition #failure #success #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

A digital transformation program completely transforms all aspects of the business to fully make use of the changes and opportunities that various technologies will create and the impact they will have on society. This is all planned in a very strategic and calculated way.   1/3 of businesses are looking to transform in the next 12 months. This shows how prevalent this is. This is a reaction to many businesses failing to integrate their marketing systems across the company.   Think with Google, 2019.   . . .   #digitaltransformation #change #update #technology #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Whenever you are done, have a good think, did you achieve everything you could have? Were you the most productive?   Most of the time when you think you are done, even when you are exhausted and think you couldn't possibly go any further, you are only 40% done.   This is a lesson that was taught by a Navy SEAL who lived with a family to teach them mental toughness. This is incredibly useful in entrepreneurship, as we all need to dig deeper, even when we feel we are done.   . . .  #strengths #strong #bestrong #success #successful #positivity #believe #believeinyourself #motivation101 #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingstrategy #marketingagency #marketingconsultant #marketinglife #marketingsocial

Events and experiences are a great way to support your digital marketing advertising. This will get customers involved so they can network, try the product, and become emersed in the brand. This can be anything from a networking event, a pop up brand experience, to a festival appearance. Membrillo, 2019. . . . #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

The best thing is when you can prove to people who didn't expect the best from you, that they were wrong. ⠀ All the people who told you you couldn't, or people who said you weren't talented enough, or smart enough will see you breaking the mold. ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⠀ ⠀ .⠀ .⠀ .⠀ ⠀ #success #successful #positivity #believe #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This is one of the simplest yet innovative campaigns I have seen. Because the brand was introducing a range of burgers, when they normally sold pancakes, they used this short video to flip the P into a B. ⠀ ⠀ This created more buzz than Burger King, McDonalds, and even Wendy's. The advert went viral generating 948,750 conversations. The campaign also quadrupled their sales. ⠀ .⠀ .⠀ .⠀ #ihop #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This is an effective and free way to get your customers to advertise for you. It helps build up a buzz and word of mouth about your brand. Its important to remember that customers trust other customers, your message is much more valuable coming from another customer. This makes it the perfect campaign. ⠀ ⠀ According to Bazaarvoice, the buying decisions of 84% of millennials and 70% of baby boomers are impacted by user-generated content. ⠀ ⠀ Membrillo, 2019. ⠀ .⠀ .⠀ .⠀ #UserGenerated #content #contentmarketing #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

The only way we get over those fears is by doing, the thing that makes us scared. Every fear we have is in our heads, and will be extingusihed once we start acting. ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⠀ ⠀ ⠀ #fears #action #successful #positivity #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Coca-cola used a huge sporting event, Fifa world cup, to announce its partnership to a hugely famour K-pop band BTS. This was a very clever way of tapping into the vast audience that love K-pop. This created over 1M conversations. ⠀ .⠀ .⠀ .⠀ #bts #cocacola #kpop #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

The best thing we can do is strive for perfection, this doesn't mean we'll reach it but it means that we will achieve the best we can. If we keep working hard and pushing ourselves. . . Follow @gemjarmarketing for more motivational quotes 💡 . . #perfection #excel #excellence #positivity #believe #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Google announced its new technolgical development to enable AI to makes calls for you, whether its to book an appointement at a hair dresser or a table at a restaurant. It can respond to a real call. . . This advert got millions of views and generated nealy 900k conversations. . . . #google #ASSistant #artificialintelligence #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Events and experiences are a great way to support your digital marketing advertising. This will get customers involved so they can network, try the product, and become emersed in the brand. This can be anything from a networking event, a pop up brand experience, to a festival appearance. ⠀ ⠀ Membrillo, 2019. ⠀ .⠀ .⠀ .⠀ #events #experiences #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Your will to succeed has to be greater than anthing else, it has to drive you forward despite any failures you may face. Once you get to this point nothing can stop you. ⠀ ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⠀ ⠀ .⠀ .⠀ .⠀ ⠀ #determination #mindsetiseverything #mindsetmatters #success #successful #positivity #believeinyourself #motivation101 #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingstrategy #marketingagency #marketingconsultant #marketinglife #marketingsocial

Native advertising is advertising that blends in as content, and is not clearly labeled as advertising. This is used as a more sublte way to advertise to customers, which won't put them off but rather attract their attention. ⠀ This is a great wya to bypass ad blockers which are used more often today. ⠀ ⠀ This type of advertising is seen most on social media, but is also being used by Amazon. ⠀ ⠀ According to eMarketer, the total spend in the US is expected to reach $41.14 billion, which makes up 61.4% of the total advertising spend. ⠀ ⠀ Membrillo, 2019. ⠀ .⠀ .⠀ .⠀ #advertising #socialmedia #Amazon #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This is an upcoming trend which allows customers to take a picture of a product and find out where to buy it. There are many apps like this emerging in the market, alongside Google lens. For example, Pinterest has incorporated this feature where customers can find out where to buy an item and get recommendations based on an image search.⠀ .⠀ .⠀ .⠀ #visualsearch #customers #customerjourney #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Every test, every hardship we go through in life pushes us to be the best we can be. This is what makes us stronger and shows us how resiliant we are. ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⁣⠀ ⠀ .⠀ .⠀ .⠀ #strengths #strong #bestrong #success #successful #positivity #believe #believeinyourself #motivation101 #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingstrategy #marketingagency #marketingconsultant #marketinglife #marketingsocial

SpaceX took a Tesla Roadstar out into space. This was a cool and innovative campaign bringing together two of Elon Musk's enterprises. . . This stunt drew in millions of viewers and generated 602,775 conversations. . . . #tesla #elonmusk #space #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

AI will become incredibly good at customer segmentation and profiling. . . According to a study carried out by Blueshit: - 43% of marketers are using AI for audience expansion. - 39% of marketers use it for audience targeting. . . Membrillo, 2019. . . This will help marketers target specific customers when advertising, increaasing efficiency and effectiveness. . . . #artificialintelligence #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

YOU have to motivate yourself and keep yourself going. It all comes down to you. You will be responsible for your own success and no one else. So push yourself, be the best person you can be. ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⁣⠀ ⠀ .⠀ .⠀ .⠀ #pushyourself #success #successful #positivity #believe #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingstrategy #marketingagency #marketingconsultant #marketinglife #marketingsocial

Pepsi spent $33 million at the 2018 Super Bowl on an advert featuring the super model Cindy Crawford. This advert takes us through the history of Pepsi from the start. ⠀ ⠀ It generated 555,675 conversations, and was definetly an investment that paid off for the brand. ⠀ .⠀ .⠀ .⠀ ⠀ #Pepsi #cindycrawford #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This Nike LDNR campaign was really innovative, they asked a range of British sport stars to explain why its great to be a londoner. ⠀ This ad won many awards at the Cannes. It generated over 1M views and 123,025 conversations. ⠀ .⠀ .⠀ .⠀ #nike #london #londoner #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Influencers can spread your message directly to their many followers. ⠀ Its important to find the right influencers for your industry, whom your ideal consumers trust and follow. ⠀ Microinfluencers are very effective as well, as consumers trust other consumers. ⠀ Iceland grew their approval ratings from 10% to 80% simply by using real mums to spread their message. ⠀ .⠀ .⠀ .⠀ ⠀ #influencer #influencermarketing #microinfluencer #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

One of the most important factors of success is setting goals and focusing on the. this is what will drive you forward. Don't worry about the obstacles, or anything thats holding you back. Just focus on reaching your goals. ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⁣⠀ ⠀ .⠀ .⠀ .⠀ ⠀ #success #goals #reachyourgoals #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingdigital #marketingstrategy #marketingagency #marketingconsultant #marketinglife #marketingsocial

Greenpeace interacted with a post from David Harbour from Stranger Things. He asked his fans to get him 200k retweets so he could go on the Greenpeace expedition. He ended up getting 367k and Greenpeace let him join. ⠀ ⠀ This generated 580,150 conversations! ⠀ .⠀ .⠀ .⠀ #greenpeace #strangerthings #DavidHarbour #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Social media messaging apps are becoming more popular for business use. As most people are spending there time on these platforms, its logical to use them to market to your potential customers. ⠀ Sending direct messages to customers is a great way of doing this which allows for personalisation. ⠀ .⠀ .⠀ .⠀ #socialmedia #whatsapp #Facebook #facebookmessenger #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This burger king advert is very innovative as it uses the whopper to explain net neutrality. ⠀ They do this by serving whoppers at different speeds at different prices. ⠀ ⠀ This is innovative as it tackles a very current issue that most poeple are talking about. By using this issue they created a funny educational advert that created a lot of buzz for the brand. ⠀ ⠀ The video generated 1.5 million views on Twitter, 4.6 million on YouTube and 15 million on Facebook. With a total of 206,075 conversations. ⠀ .⠀ .⠀ .⠀ #burgerking #netneutrality #ads #adcampaigns #advert #instagram #advertising #instagramads #facebookads #instagramstrategy #socialmedia #socialmediahelp #socialmediaexperts #contentmarketing #contentmarketingtips #digitalmarketer #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Video marketing is becoming increasingly important today. It is not only important to improve consumer engagement but also for converting consumers. ⠀ - 72% of businesses say they have seen an improvement in their conversion rate as a result of video. ⠀ - 52% of consumers say that watching product videos makes them more confident in online purchase decisions.⠀ - 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. ⠀ ⠀ This video can be a post or a live video on Facebook, Instagram, or YouTube. ⠀ ⠀ Dave, (singlegrain.com) ⠀ ⠀ .⠀ .⠀ .⠀ #video #videomarketing #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

This is an automatic way of buying ads using AI so that you can target more specific audiences. ⠀ An example of this is real time bidding and auctions. ⠀ This is not only quicker and more efficient but means higher conversions and lower cost per acquisition. ⠀ ⠀ ⠀ #advertising #digital #display #marketing #marketing101 #business #businessmarketing #entrepeneurlife #entrepeneur #marketing #marketingtools #marketingtips #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant

Start every day determined, ready to work hard, this will make your day much more productive. When you go to bed, ask yourself did I give it my all today? ⠀ ⠀ Follow @gemjarmarketing for more motivational quotes 💡⁣⠀ .⁣⠀ .⁣⠀ ⁣.⁣⠀ #determination #workhard #successful #positivity #believeinyourself #motivation101 #inspiredaily #WorkEthic #motivateothers #inspiresomeone #positivitychallenge #motivationalquotes #motivation #quoteoftheday #quotestoliveby #inspiringquotes #inspirationalquotes #positive #positivemindpositivelife #PositiveVibes #positivequotes #marketing #digitalmarketing #marketingexpert #b2bmarketing #marketingonline #GrowthMarketing #marketingdigital #marketingconsultant